EDUPIA EDTECH
The lead generation website for Edupia is designed to showcase the up-to-date products, drive conversions, and position Edupia as a leader in Vietnam’s education technology landscape
WHAT I DID
Web Design
Web Development
Web Copywrite
PLATFORM
Raw Development
EDUPIA EDTECH
The lead generation website for Edupia is designed to showcase the up-to-date products, drive conversions, and position Edupia as a leader in Vietnam’s education technology landscape
WHAT I DID
Web Design
Web Development
Web Copywrite
PLATFORM
Raw Development
EDUPIA EDTECH
The lead generation website for Edupia is designed to showcase the up-to-date products, drive conversions, and position Edupia as a leader in Vietnam’s education technology landscape
WHAT I DID
Web Design
Web Development
Web Copywrite
PLATFORM
Raw Development
THE CHALLENGE
Edupia has undergone significant changes in its product direction, but their current website, focused only on showcasing, misses the opportunity to generate leads for their online programs. The challenge is twofold: first, to visually highlight Edupia’s latest offerings in an engaging way, and second, to integrate lead generation touchpoints, such as course landing pages and blogs, to convert visitors into potential customers
THE CHALLENGE
Edupia has undergone significant changes in its product direction, but their current website, focused only on showcasing, misses the opportunity to generate leads for their online programs. The challenge is twofold: first, to visually highlight Edupia’s latest offerings in an engaging way, and second, to integrate lead generation touchpoints, such as course landing pages and blogs, to convert visitors into potential customers
FULL-CYCLE WORKING PROCESS
The project was detailed planned into three main phases: wireframing & content, figma design and developement to give out a long-term and sustainable online presence and full technical control.
FULL-CYCLE WORKING PROCESS
The project was detailed planned into three main phases: wireframing & content, figma design and developement to give out a long-term and sustainable online presence and full technical control.
WIREFRAME
Low wireframes are used as a blueprint to visualize layout, functionality, and user experience, and copywrite finalization.
This step facilitated early feedback from stakeholders and allowed for necessary adjustments. The wireframe has been
finalized before moving to design phase.
Low wireframes are used as a blueprint to visualize layout, functionality, and user experience, and copywrite finalization. This step facilitated early feedback from stakeholders and allowed for necessary adjustments. The wireframe has been
finalized before moving to design phase.
WIREFRAME
Low wireframes are used as a blueprint to visualize layout, functionality, and user experience, and copywrite finalization. This step facilitated early feedback from stakeholders and allowed for necessary adjustments. The wireframe has been finalized before moving to design phase.
PLANNING
01
02
03
04
Sitemap
Home
About Us
Programs:
Edupia Pro
Edupia IELTS
Edupia AI
Edupia EXTRA
Edupia Math Tutor
News
Contact Information
Study Room
Call to action: Contact form
Website personality
Professional, trust worthy, school-like
Reference
Monkey
Vuihoc
Prep
Content Strategies
Positioning: Edupia - The Pioneering Edtech in Vietnam
Tone of voice: Detailed, transparent, cafeful
Feelings: Trustworthy, evidence-based
PLANNING
01
02
03
04
Sitemap
Home
About Us
Programs:
Edupia Pro
Edupia IELTS
Edupia AI
Edupia EXTRA
Edupia Math Tutor
News
Contact Information
Study Room
Call to action: Contact form
Website personality
Professional, trust worthy, school-like
Reference
Monkey
Vuihoc
Prep
Content Strategies
Positioning: Edupia - The Pioneering Edtech in Vietnam
Tone of voice: Detailed, transparent, cafeful
Feelings: Trustworthy, evidence-based
HOMEPAGE
Edupia’s homepage highlights its innovative EdTech products transforming education. With a diverse range of dynamic courses and advanced learning tools, Edupia empowers learners at every stage. Driven by a vision to make quality education accessible.
Edupia’s homepage showcases innovative EdTech products, offering dynamic courses and tools to empower learners and make education accessible
HOMEPAGE
Edupia’s homepage highlights innovative EdTech products, offering dynamic courses empower students
INNER PAGES
About Us
Course landing page
News
INNER PAGES
About Us
Course landing page
News
INNER PAGES
The Portfolio page showcases how Cready team handles their client's brief, their approach towards the challenges with unique mindset. The page also demonstrates the working process, outcome and data-based results of their impactful campaigns.
OUTCOME
OUTCOME
Website source contributes revenue organically for Edupia for the first time
Increase website qualified leads from 8% to 35%
Online presence and branding material for B2B Partnerships
Gain trust for customers with official information on legality and payment methods
CONTACT
for work
CONTACT
for work
@ Gwen Tran 2024 Porfolio
Web Design | Product Marketing
CONTACT
for work
@ Gwen Tran 2024 Porfolio | Web Design | Product Marketing