MYTOUR MALL TRAFFIC BOOST
MYTOUR MALL TRAFFIC BOOST
Boosting Traffic For Luxury Hotels on Mytour's Website and App
Boosting Traffic For Luxury Hotels on Mytour's Website and App
Boosting Traffic For Luxury Hotels on Mytour's Website and App
WHAT I DID
Market Research
Product Positioning
Wireframing & App Copywriting
User Journey Analysis
WHAT I DID
Market Research
Product Positioning
Wireframing & App Copywriting
User Journey Analysis
WHAT I DID
Market Research
Product Positioning
Wireframing & App Copywriting
User Journey Analysis
THE CHALLENGE
While Mytour is well-known as an high-quality OTA with +4-star hotels and services, the proposition of customers booking services from luxury hotels brands such as Vinpearl, Muong Thanh, Novotel... was still small, yet not much traffic come to visit the offerings
THE CHALLENGE
Edupia faced challenges in convincing parents to purchase the app's English self-learning program for their kids due to a lack of trust and firsthand experience. Parents were uncertain about the program's effectiveness, resulting in low purchase intent.
WORKING PROCESS
Market Research: Research the luxury travel market, focusing on trends, customer preferences, and competitor offerings for high-end hotel bookings.
Product Positioning: Define Mytour’s unique value for luxury travelers, emphasizing premium services, exclusive deals, and a personalized booking experience.
Wireframing & App/Website Copywriting: Design intuitive wireframes and write sophisticated, engaging copy that reflects the luxury experience and highlights key features of the app and properties.
WORKING PROCESS
Market Research: Research the luxury travel market, focusing on trends, customer preferences, and competitor offerings for high-end hotel bookings.
Product Positioning: Define Mytour’s unique value for luxury travelers, emphasizing premium services, exclusive deals, and a personalized booking experience.
Wireframing & App/Website Copywriting: Design intuitive wireframes and write sophisticated, engaging copy that reflects the luxury experience and highlights key features of the app and properties.
WORKING PROCESS
Market Research: Research the luxury travel market, focusing on trends, customer preferences, and competitor offerings for high-end hotel bookings.
Product Positioning: Define Mytour’s unique value for luxury travelers, emphasizing premium services, exclusive deals, and a personalized booking experience.
Wireframing & App/Website Copywriting: Design intuitive wireframes and write sophisticated, engaging copy that reflects the luxury experience and highlights key features of the app and properties.
Home Page
Through social listening and analysis, we found that customers are drawn to competitive pricing and add-on services.
As a result, the new homepage highlights the price per person and showcases each brand’s added value. A new banner also displays the latest brand promotions.
Home Page
Through social listening and analysis, we found that customers are drawn to competitive pricing and add-on services.
As a result, the new homepage highlights the price per person and showcases each brand’s added value. A new banner also displays the latest brand promotions.
Listing Page
The listing page features a selection of partnered 5-star hotel brands with exclusive offers. Users can click on a brand to view detailed offers and easily book their preferred hotel.
Listing Page
The listing page features a selection of partnered 5-star hotel brands with exclusive offers. Users can click on a brand to view detailed offers and easily book their preferred hotel.
OUTCOME
OUTCOME
Increase traffic by 150% MoM from the initial launch
Drive conversions for top partners
CONTACT
for work
@ Gwen Tran 2024 Porfolio
Web Design | Product Marketing
CONTACT
for work
CONTACT
for work
@ Gwen Tran 2024 Porfolio | Web Design | Product Marketing