EDUPIA TUTOR SPACE
EDUPIA TUTOR SPACE
Edupia App: Upsell Journey from Self-Learning to Tutoring Program
Edupia App: Upsell Journey from Self-Learning to Tutoring Program
Edupia App: Upsell Journey from Self-Learning to Tutoring Program
WHAT I DID
Market Research
Product Positioning
App Store Optimization (ASO)
Lesson Production
In-App Google Ads Optimization
Wireframing & App Copywriting
WHAT I DID
Market Research
Product Positioning
App Store Optimization (ASO)
Lesson Production
In-App Google Ads Optimization
Wireframing & App Copywriting
WHAT I DID
Market Research
Product Positioning
App Store Optimization (ASO)
Lesson Production
In-App Google Ads Optimization
Wireframing & App Copywriting
THE CHALLENGE
Responding to the post-pandemic surge in online tutor demand, Edupia has upgraded its app to offer free trial lessons with top tutors, aiming to generate qualified leads for its long-term tutoring program
THE CHALLENGE
Edupia faced challenges in convincing parents to purchase the app's English self-learning program for their kids due to a lack of trust and firsthand experience. Parents were uncertain about the program's effectiveness, resulting in low purchase intent.
WORKING PROCESS
DELIVERABLES
Competitor Research: Analyze competitors to find market gaps.
Target Segment Research: Understand the needs of primary students and parents.
Audit USPs: Identify the app's unique features.
Choose Audience: Define key demographics.
Product Positioning: Craft a clear value message.
Wireframing: Design user-friendly app interfaces.
Trial Lesson: Develop a sample lesson for testing.
Google Ads & App Store Optimization: Promote via ads and optimize app visibility.
User Journey Analysis: Improve user experience based on behavior insights.
Market Research
Insights on competitors, trends, and target audience
Live Classes With Tutors
Demo lessons showcasing the app’s teaching experience.
App Store Optimization
Implementations to improve app visibility and downloads.
Sales Kit
Marketing materials to support sales and promotions
Wireframing & App Copywriting
Persuasive copy for the app for users
WORKING PROCESS
Competitor Research: Analyze competitors to find market gaps.
Target Segment Research: Understand the needs of primary students and parents.
Audit USPs: Identify the app's unique features.
Choose Audience: Define key demographics.
Product Positioning: Craft a clear value message.
Wireframing: Design user-friendly app interfaces.
Trial Lesson: Develop a sample lesson for testing.
Google Ads & App Store Optimization: Promote via ads and optimize app visibility.
User Journey Analysis: Improve user experience based on behavior insights.
SOLUTION
Upgrade Edupia App to offer free trial lessons from top-notch tutors, thus gain qualified leads for the long-term tutor program.
The tutor trial program includes all the key selling points from the official one:
Insightful visual learning materials
Interactive learning games
Edupia Tutor's profile and demo lessons The trial lessons with tutors are continously updated to keep users active.
SOLUTION
Upgrade Edupia App to offer free trial lessons from top-notch tutors, thus gain qualified leads for the long-term tutor program.
The tutor trial program includes all the key selling points from the official one:
Insightful visual learning materials
Interactive learning games
Edupia Tutor's profile and demo lessons The trial lessons with tutors are continously updated to keep users active.
LEAD GENERATION
Once they want to study with Edupia's tutors, they fill in the contact form for the 1-1 demo lesson and ask for more information about the program
LEAD GENERATION
Once they want to study with Edupia's tutors, they fill in the contact form for the 1-1 demo lesson and ask for more information about the program
DELIVERABLES
Market Research
Insights on competitors, trends, and target audience
Live Classes With Tutors
Demo lessons showcasing the app’s teaching experience.
App Store Optimization (ASO)
Strategies and implementations to improve app visibility and downloads.
Sales Kit
Marketing materials to support sales and promotions
Wireframing & App Copywriting
Persuasive copy for the app and marketing content for primary students
WORKING PROCESS
Competitor Research: Analyze competitors to find market gaps.
Target Segment Research: Understand the needs of primary students and parents.
Audit USPs: Identify the app's unique features.
Choose Audience: Define key demographics.
Product Positioning: Craft a clear value message.
Wireframing: Design user-friendly app interfaces.
Trial Lesson: Develop a sample lesson for testing.
Google Ads & App Store Optimization: Promote via ads and optimize app visibility.
User Journey Analysis: Improve user experience based on behavior insights.
DELIVERABLES
Market Research
Insights on competitors, trends, and target audience
Live Class With Tutors
Demo lessons showcasing the app’s teaching experience.
App Store Optimization
Implementations to improve app visibility and downloads.
Sales Kit
Marketing materials to support sales and promotions
Wireframing & Copywriting
Persuasive copy for the app for users
OUTCOME
OUTCOME
Boost app store conversion from 13% to 25%
Convert 30% of leads into bookings for 1-on-1 demo lessons
Boost app store conversion from 13% to 25%
Convert 30% of leads into bookings for 1-on-1 demo lessons
CONTACT
for work
@ Gwen Tran 2024 Porfolio
Web Design | Product Marketing
CONTACT
for work
CONTACT
for work
@ Gwen Tran 2024 Porfolio | Web Design | Product Marketing