EDUPIA TRIAL LESSON PROGRAM
EDUPIA TRIAL LESSON PROGRAM
Edupia App: Trial Lessons to Boost Qualified Active Leads
Edupia App: Trial Lessons to Boost Qualified Active Leads
Edupia App: Trial Lessons to Boost Qualified Active Leads
WHAT I DID
User Journey Analysis
Wireframing
App Copywriting
WHAT I DID
User Journey Analysis
Wireframing
App Copywriting
WHAT I DID
User Journey Analysis
Wireframing
App Copywriting
THE CHALLENGE
Edupia faced challenges in convincing parents to purchase the app's English self-learning program for their kids due to a lack of trust and firsthand experience. Parents were uncertain about the program's effectiveness, resulting in low purchase intent.
THE CHALLENGE
Edupia faced challenges in convincing parents to purchase the app's English self-learning program for their kids due to a lack of trust and firsthand experience. Parents were uncertain about the program's effectiveness, resulting in low purchase intent.
WORKING PROCESS
DELIVERABLES
Define Target Audience: Children aged 7-14 and their parents in Vietnam
Design Engaging Content: Create interactive, age-appropriate lessons focusing on key learning areas (vocabulary, pronunciation, sentence structure).
Promote the Trial Lesson: Use social media, influencer collaborations, and google ads to attract users
Ensure Easy Onboarding: Make the trial lesson access simple with 2-step onboarding
Collect Feedback: Gather insights from users (parents and students) through surveys and data analytics.
Refine and Adjust: Use feedback and data to improve lesson content and user experience.
Convert to Paid Users: Offer advanced paid lesson and scholarships for students with high engagement
User Journey Analysis
Map the user journey, highlighting key insights
Wireframing
Design simple, child-friendly wireframes with clear visuals and easy navigation.
App Copywriting
Write clear, age-appropriate copy with a positive, encouraging tone
WORKING PROCESS
Define Target Audience: Children aged 7-14 and their parents in Vietnam
Design Engaging Content: Create interactive, age-appropriate lessons focusing on key learning areas (vocabulary, pronunciation, sentence structure).
Promote the Trial Lesson: Use social media, influencer collaborations, and google ads to attract users
Ensure Easy Onboarding: Make the trial lesson access simple with 2-step onboarding
Collect Feedback: Gather insights from users (parents and students) through surveys and data analytics.
Refine and Adjust: Use feedback and data to improve lesson content and user experience.
Convert to Paid Users: Offer advanced paid lesson and scholarships for students with high engagement
SOLUTION
Create a Trial Lesson Program as a miniature version of the Edupia App. This program includes:
Online classes with foreign teachers
Interactive games and tests
Audiobooks
SOLUTION
Create a Trial Lesson Program as a miniature version of the Edupia App. This program includes:
Online classes with foreign teachers
Interactive games and tests
Audiobooks
LEAD GENERATION
Students can participate in a 3-day trial, experiencing all key features. To upgrade to the full program, users simply fill out a purchase registration form to connect with the Sales Team.
LEAD GENERATION
Students can participate in a 3-day trial, experiencing all key features. To upgrade to the full program, users simply fill out a purchase registration form to connect with the Sales Team.
DELIVERABLES
User Journey Analysis
Map the flow from sign-up to lesson completion, highlighting key touchpoints to keep students engaged and motivated.
Wireframing
Design simple, child-friendly wireframes with clear visuals and easy navigation.
App Copywriting
Write clear, age-appropriate copy with a positive, encouraging tone
WORKING PROCESS
Define Target Audience: Children aged 7-14 and their parents in Vietnam
Design Program with Engaging Content: Create interactive, age-appropriate lessons focusing on key learning areas (vocabulary, pronunciation, sentence structure).
Promote the Trial Lesson: Use social media, influencer collaborations, and google ads to attract users
Ensure Easy Onboarding: Make the trial lesson access simple with 2-step onboarding
Collect Feedback: Gather insights from users (parents and students) through surveys and data analytics.
Refine and Adjust: Use feedback and data to improve lesson content and user experience.
Convert to Paid Users: Offer advanced paid lesson and scholarships for students with high engagement
DELIVERABLES
User Journey Analysis
Map the user journey, highlighting key insights
Wireframing
Design simple, child-friendly wireframes with clear visuals and easy navigation.
App Copywriting
Write clear, age-appropriate copy with a positive, encouraging tone
OUTCOME
OUTCOME
Increase qualified leads from 45% to 72%
Achieve a purchase conversion rate of 26%
Increase qualified leads from 45% to 72%
Achieve a purchase conversion rate of 26%
CONTACT
for work
@ Gwen Tran 2024 Porfolio
Web Design | Product Marketing
CONTACT
for work
CONTACT
for work
@ Gwen Tran 2024 Porfolio | Web Design | Product Marketing