EDUPIA CHINESE LAUNCHING
EDUPIA CHINESE LAUNCHING
Launching Edupia's Communicative Chinese Program for Adults
Launching Edupia's Communicative Chinese Program for Adults
Launching Edupia's Communicative Chinese Program for Adults
WHAT I DID
Market Research
Product Positioning
Demo Lesson Production
Sales Kit Design
WHAT I DID
Market Research
Product Positioning
Demo Lesson Production
Sales Kit Design
WHAT I DID
Market Research
Product Positioning
Demo Lesson Production
Sales Kit Design
THE CHALLENGE
Recognizing the growing demand for Chinese learning, Edupia is entering the online Chinese market, focusing on practical, communicative skills
THE CHALLENGE
Edupia faced challenges in convincing parents to purchase the app's English self-learning program for their kids due to a lack of trust and firsthand experience. Parents were uncertain about the program's effectiveness, resulting in low purchase intent.
WORKING PROCESS
DELIVERABLES
Market & Competitor Research: Analyzing the landscape to identify opportunities.
Audience Segmentation: Defining key user groups like professionals and travelers.
Product Positioning: Highlighting unique features like practical, real-world language skills.
Course Development: Creating engaging, interactive lessons for adult learners.
Marketing & Promotion: Using digital ads and content strategies to drive awareness and sign-ups.
Market Research
Insights on competitors, trends, and target audience
Demo Class Marketing
Demo lessons showcasing learning experience
Sales Kit
Marketing materials to support sales and promotions
WORKING PROCESS
Market & Competitor Research: Analyzing the landscape to identify opportunities.
Audience Segmentation: Defining key user groups like professionals and travelers.
Product Positioning: Highlighting unique features like practical, real-world language skills.
Course Development: Creating engaging, interactive lessons for adult learners.
Marketing & Promotion: Using digital ads and content strategies to drive awareness and sign-ups.
SOLUTION
Design an MVP for a multi-channel learning solution that includes: Online learning with high-quality teachers Self-learning and practice tests via the app Extracurricular classes beyond the classroom
SOLUTION
Design an MVP for a multi-channel learning solution that includes: Online learning with high-quality teachers Self-learning and practice tests via the app Extracurricular classes beyond the classroom
DELIVERABLES
Market Research
Insights on competitors, trends, and target audience
Demo Class Marketing
Demo lessons showcasing the program's learning experience
Sales Kit
Marketing materials to support sales and promotions
WORKING PROCESS
Market & Competitor Research: Analyzing the landscape to identify opportunities.
Audience Segmentation: Defining key user groups like professionals and travelers.
Product Positioning: Highlighting unique features like practical, real-world language skills.
Course Development: Creating engaging, interactive lessons for adult learners.
Marketing & Promotion: Using digital ads and content strategies to drive awareness and sign-ups.
DELIVERABLES
Market Research
Insights on competitors, trends, and target audience
Demo Class Marketing
Demo lessons showcasing learning experience
Sales Kit
Marketing materials to support sales and promotions
OUTCOME
OUTCOME
Success in testing market potential
Provide clearer insights for market expansion
Success in testing market potential
Provide clearer insights for market expansion
CONTACT
for work
@ Gwen Tran 2024 Porfolio
Web Design | Product Marketing
CONTACT
for work
CONTACT
for work
@ Gwen Tran 2024 Porfolio | Web Design | Product Marketing